Established in 2003 and licensed in 2008, 2014, and 2019, North Coast Radio Station aims to deliver relevant, empowering, accurate, and reliable information to the community. We strive to improve the quality of life for the citizens of uMhlathuze and the King Cetshwayo District while promoting traditional culture locally and globally. Our vision is to be the leading local community radio station in Northern KwaZulu-Natal, and our mission is to provide empowering and accurate information. We also promote equal rights and opportunities for women, youth development, cohesion between rural and urban areas, local employment, cooperation with other radio stations, law and order, local culture, and national patriotism. Additionally, we focus on providing access to locally spoken languages, promoting religion, offering educational broadcasting, and advocating for health and environmental awareness, particularly regarding the HIV/AIDS pandemic, to foster social cohesion and integration.